9.2 Communication

We all know that good communication is the key to success in everything we are trying to accomplish. But how do we make it effective? Anthony Robbins (self-help author and success coach) said "to effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others."

With any public education plan, the place to start is with the kids.
--Ted Riehle, Old Forge, NY


Tailoring your communication to the listening of your audience is the key to effective communication. It is very important to understand that others may perceive the world differently than you do; that their understanding of what is happening may be different from yours; and, most importantly, that what is meaningful and important to them may be very different from what is meaningful and important to you. Communication based on this principle establishes a partnership between the speaker and the listener.

If it can be said that communication is the key to success, then it can also be said that lack of communication is often the reason for lack of success. In the case of Asset Management, the real key to success is the involvement and enrollment of everyone who has a stake in the process, be it the Mayor, the meter reader, or the customer at the farthest end of the line. And the key to this "buy-in" is effective communication.